Client
Droogs MMA - Pottstown, PA
Website
www.droogsmma.com
Project
Brand Identity Package
- Logo redesign
- Refined color palette and font selection
- Logo style guide
Pain Points
- Consistency across print, digital and social media
Solution
I redesigned the existing logo to give it a more modern and cohesive look while maintaining the gym’s bold presence. To strengthen the brand identity, I elevated "MMA" to align with "Droogs," ensuring a unified focus on the business name, "Droogs MMA." As part of this refinement, I removed "Jiu Jitsu" per the client's request to keep the emphasis on the core brand. The silhouettes were also removed to enhance versatility and usability across various applications. Additionally, I defined a refined brand color palette and font selection, ensuring consistency while keeping the central cogs as the focal point. I also created a secondary logo for use in alternate scenarios.
Client Reviews
“Absolutely thrilled with our new logo! Dan was incredibly professional, creative, and attentive to our vision. He took the time to understand our brand and delivered a design that perfectly represents our business. The work Dan did was so impressive that we continue to use him for a graphics package to help solidify our brand identity. The process was seamless, communication was excellent, and the final product exceeded our expectations. Highly recommend to anyone looking for top-notch design work!”
Emily Bellucci, Co Owner - Droogs MMA
“My experience with Dan & The Bunyip Collective has been nothing short of incredible. My business needed a minor logo redesign to clarify its brand identity. I had several design meetings with Dan, and it was clear in those meetings that Dan's expertise in graphics and branding were top notch. He allowed me to express all of my unfiltered ideas and gradually focused and refined my chaotic vision down into a thoughtfully crafted and engineered final product. Our brand identity has improved greatly with this seemingly simple change, and our customers are raving about the new logo and can't wait for the new merch drops!”
Dan O’Neill, Co Owner - Droogs MMA
Photography credit
Droogs MMA
About
Where community and camaraderie are at the heart of everything we do. Inspired by the word droogs - meaning "friends" - our gym is more than just a place to train; it's a space to connect, grow, and achieve your goals alongside people who have your back.
At Droogs, we believe fitness is a journey best shared. Whether you're here to sharpen your skills, push your limits, or simply stay active, our welcoming environment and expert instructors are here to guide you every step of the way. Our diverse offerings are designed to challenge and inspire, no matter your experience level.