Client
Hares Hill Brewing Co - Pottstown, PA & Kimberton, PA
Project
Beer Label Design (Concept design only)
Name
Goddess, Hazy IPA (Discontinued - NOT available)
About
At The Bunyip Collective, our projects are diverse and so are our clients. It's always exciting to connect with other local businesses and learn about the people driving them.
Recently, we collaborated with Hares Hill Brewing Co on a super cool beer label project. Though the design didn't make it to print, the creative journey was a shit-load of fun.
We delved into their narrative, learned about the beer's production, explored key ingredients shaping its hoppy flavors, and even learned about possible menu pairings. They love their food at the brewery.
Armed with this knowledge, I set out to craft something that combined our experiences, and highlighting everything we talked about. The main challenge? Conveying the word "Goddess" in a way that defies initial expectations.
The solution? Flipping it upside down, and creating a narrative of strength and a touch of rebellion. Can you guess the theme?